Business is blooming for Ocean Grove florist Shelley Keast.
While Victorians have been staying apart to stay together, Shelley of Beachside Blooms says people are still finding ways to share their love for one another.
“COVID has been good for all in the flower industry, from the growers to the customer,” she says. “No one could visit, give gifts or have parties, so flowers were a way for them to keep in touch with loved ones.”
Spending time in her auntie’s florist shop throughout her teenage years, Shelley found herself with a raw talent for botanical design.
After years working in the industry, she opened her florist at The Terrace in 2007 selling fresh cut flowers, plants, pots and limited giftware.
Shelley has become heavily involved in the local community, using local flower growers wherever possible.
“We deliver all over the Peninsula and are members of Interflora,” she says.
“The best thing about running a business in Ocean Grove is the community support.
“They are very much local shoppers and love our little main street here.
“I completely love what I do, after being a florist now for 30 years.
“We cheer people up every day, that’s our job.
“It’s wonderful to be a special part of someone’s day.
Shelley’s arrangements range from the modern to designs suitable for older customers.
Beachside Blooms, 2/73 The Terrace, Ocean Grove. Open 9am – 5pm, Monday – Friday and 9am – 1pm on Saturdays. Contact 5255 3030 or visit www.beachsideblooms.com.au.
